Marketing Mix

About the creator 

Sneha Kumar is an entrepreneur, strategist, and the founder of Out of the Box Consulting Group (OOTB), a business strategy and growth firm supporting entrepreneurs and organizations across multiple industries. With hands-on experience building and advising businesses in hospitality, healthcare, real estate, technology, staffing, education, and professional services, Sneha specializes in helping founders move from idea to execution with clarity and structure. Genesis was founded to reflect how Sneha actually works with businesses in the real world. She has experienced first-hand how business is built in stages, with intention, and with a strong focus on decision-making, sustainability, and long-term growth. Her approach blends strategic thinking with practical application, ensuring entrepreneurs are equipped not just to start, but to build businesses that last. Sneha believes business education should be accessible, realistic, and rooted in real experience, not theory alone. “My life purpose and mission is to even out the playing field, I truly believe people who have the intention of waking up everyday, doing their best, and doing what they love, deserve to have access to as many resources and opportunities as possible. If I can be the gateway, that is truly a privilege!”