Understand the Impact of Location
Define how a business's location profoundly influences key factors such as Customer Accessibility, Brand Visibility, Operational Costs, and Employee Satisfaction.
Conduct Strategic Location Assessment
Learn the steps of market research (defining the target market and demographics) and evaluating key factors like accessibility, market demand, competition, regulatory environment (zoning), and cost considerations.
Optimize Operational Efficiency
Identify methods for maximizing the efficiency of a secured property, including strategic layout and design, effective supply chain management, and technology integration.
About the course
Creating a Location Strategy For Your Business presented by Rhea Guevara REALTOR®, SRS, PSA outlines a strategic process for entrepreneurs to select and optimize their business location. The course emphasizes that the choice of location fundamentally impacts Customer Accessibility, Brand Visibility, Operational Costs, and Employee Satisfaction. The strategy is divided into three high-level phases: Market Research, Key Considerations , and Operational Efficiency .The overall takeaway is that location strategy is a continuous process requiring regular evaluation to ensure alignment with business goals.
About the creator
Sneha Kumar is an entrepreneur, strategist, and the founder of Out of the Box Consulting Group (OOTB), a business strategy and growth firm supporting entrepreneurs and organizations across multiple industries. With hands-on experience building and advising businesses in hospitality, healthcare, real estate, technology, staffing, education, and professional services, Sneha specializes in helping founders move from idea to execution with clarity and structure. Genesis was founded to reflect how Sneha actually works with businesses in the real world. She has experienced first-hand how business is built in stages, with intention, and with a strong focus on decision-making, sustainability, and long-term growth. Her approach blends strategic thinking with practical application, ensuring entrepreneurs are equipped not just to start, but to build businesses that last. Sneha believes business education should be accessible, realistic, and rooted in real experience, not theory alone. “My life purpose and mission is to even out the playing field, I truly believe people who have the intention of waking up everyday, doing their best, and doing what they love, deserve to have access to as many resources and opportunities as possible. If I can be the gateway, that is truly a privilege!”
Curriculum
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1
INTRODUCTION
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COURSE TITLE
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CONFIDENTIALITY & PRIVACY
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VIDEO SUMMARY
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COURSE SUMMARY
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COURSE OBJECTIVES
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SLIDE DECK
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2
COURSE MODULE
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MODULE TITLE
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VIDEO PART 1
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VIDEOS
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READINGS
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DISCUSSION
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ASSIGNMENT
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3
END OF CHAPTER QUIZ
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END OF CHAPTER QUIZ
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Ready to find your perfect spot?
Master the science of location today to put your business exactly where it needs to be to thrive.