Understand the Value of Data-Driven Decisions
Define what Business Intelligence (BI) is and recognize why small businesses need to move beyond instinct to use real data for smarter decision-making, reducing waste, and staying competitive.
Identify and Track Essential Metrics
Learn the three steps of the BI Cycle (Collect, Analyze, Act) and utilize a checklist to identify essential data points to track across Sales & Revenue, Inventory & Operations, Customer Behavior, and Marketing & Lead Generation.
Utilize Accessible BI Tools
recognize and identify free or affordable Business Intelligence tools (like Google Analytics and Microsoft Power BI) that can be used to visualize data, uncover insights, and translate those findings into actionable strategies
About the course
This course stresses that small businesses should rely on Business Intelligence (BI)—collecting and analyzing real information instead of just instinct to stay competitive, reduce waste, and grow. It outlines the BI Cycle and provides a basic checklist of data to track across divisions. The course recommends using free or affordable tools like Google Analytics and Microsoft Power BI to easily visualize this data and turn insights into smarter business decisions
About the creator
Sneha Kumar is an entrepreneur, strategist, and the founder of Out of the Box Consulting Group (OOTB), a business strategy and growth firm supporting entrepreneurs and organizations across multiple industries. With hands-on experience building and advising businesses in hospitality, healthcare, real estate, technology, staffing, education, and professional services, Sneha specializes in helping founders move from idea to execution with clarity and structure. Genesis was founded to reflect how Sneha actually works with businesses in the real world. She has experienced first-hand how business is built in stages, with intention, and with a strong focus on decision-making, sustainability, and long-term growth. Her approach blends strategic thinking with practical application, ensuring entrepreneurs are equipped not just to start, but to build businesses that last. Sneha believes business education should be accessible, realistic, and rooted in real experience, not theory alone. “My life purpose and mission is to even out the playing field, I truly believe people who have the intention of waking up everyday, doing their best, and doing what they love, deserve to have access to as many resources and opportunities as possible. If I can be the gateway, that is truly a privilege!”
Curriculum
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1
INTRODUCTION
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COURSE TITLE
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CONFIDENTIALITY & PRIVACY
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VIDEO SUMMARY
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COURSE SUMMARY
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COURSE OBJECTIVES
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SLIDE DECK
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2
COURSE MODULE
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MODULE TITLE
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VIDEO PART 1
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VIDEOS
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READINGS
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DISCUSSION
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ASSIGNMENT
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3
END OF COURSE QUIZ
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END OF COURSE QUIZ
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